Baldomero - Brand Design

In a category often clouded by complexity, Baldomero was created to bring clarity, confidence, and human connection back to insurance.

Our goal was to design a logo that embodies the brand’s core values — honesty, transparency, and genuine guidance.
The new identity reflects a brand that doesn’t just sell insurance, but coaches people toward smarter, more confident decisions about their protection and future.

The design approach is clean, approachable, and trustworthy, using balanced typography and subtle symbolism to communicate stability and openness.
Every element — from the color palette to the logo mark — was crafted to evoke integrity, expertise, and empathy.

Baldomero stands as more than an insurance service; it’s a brand built on trust, understanding, and advice that truly protects.