Rittenhouse Guitars - Branding

The new Rittenhouse Guitars identity strikes the perfect chord between heritage and evolution.

The distinctive new logotype was designed to bring an updated and elevated image to the brand — one that honors its roots while looking boldly toward the future.
It embodies everything that defines Rittenhouse: vintage soul, handcrafted precision, and true American craftsmanship.

Every curve, every line, and every detail of the new mark was created to feel organic, recognizable, and timeless — much like the guitars themselves.
It’s more than a logo; it’s a symbol of authenticity, passion, and the enduring artistry that has shaped Rittenhouse since day one.

With this new design, Rittenhouse Guitars reaffirms its place as a brand built not just to be played — but to be felt, remembered, and collected.

Rittenhouse Guitars by Balandrano Studio